Quality Score impacts every auction. Track, analyze, and improve your QS to pay less for better positions.
Quality Score directly impacts your costs and ad positions, but it's poorly understood and hard to improve. Most advertisers check QS occasionally but lack systematic tracking and improvement strategies.
Method: Occasional QS checks, reactive improvements
Time Required: Sporadic, often forgotten
Method: Continuous QS monitoring with actionable improvement paths
Time Required: Minutes to identify and address QS issues
Our AI-powered platform streamlines quality score optimization with these key capabilities.
Monitor Quality Score trends across your account with historical data Google doesn't show.
See which QS component (Expected CTR, Ad Relevance, Landing Page) is dragging each keyword down.
Get specific suggestions: "Improve ad relevance for [keyword] by including it in headline."
Know which QS improvements will save the most money, so you prioritize effectively.
All plans include QS analysis. Pro and Agency include landing page experience insights.
Quality Score directly impacts your CPC and ad rank. Moving from QS 5 to QS 7 can reduce CPC by 20-30% while maintaining or improving position. For a keyword costing $5/click with 1,000 monthly clicks, that's $1,000-1,500/month saved - from one keyword. Scale this across your account, and QS improvements often pay for PerfoAds many times over. We prioritize recommendations by cost impact so you fix the most expensive problems first.
Join 500+ teams using PerfoAds to optimize their Google Ads with AI. Plans start at $39/month.