Ecommerce catalogs contain products at every performance level, but most advertisers treat them the same. Budget flows to underperformers while winners are underfunded. Without proper segmentation, optimization is impossible.
Method: Manual spreadsheet analysis, periodic product reviews
Time Required: 4-8 hours monthly for proper segmentation
Method: Automated real-time segmentation with AI-defined thresholds
Time Required: Always current, no manual maintenance
Our AI-powered platform streamlines product performance segmentation with these key capabilities.
Products automatically classified into Stars (scale), Potentials (test), Drains (fix), Zombies (investigate).
Segment definitions adapt to your account's performance patterns, not arbitrary cutoffs.
Get specific recommendations for each segment: bid adjustments, budget allocation, structure changes.
See how products move between segments over time. Identify improving and declining products.
All plans include product segmentation. Essential for catalog-based advertising.
Stars: High volume, high ROAS—scale these aggressively. Potentials: Low volume, high ROAS—test with more budget to see if they scale. Drains: High volume, low ROAS—fix or reduce spend, they're wasting budget. Zombies: Low volume, low ROAS—investigate why they're not performing, may need feed fixes or removal. This framework ensures every product gets appropriate treatment based on actual performance.
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