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Built for D2C Brand Founders

Google Ads Intelligence for D2C Brands

Build your brand profitably. AI-powered optimization for direct-to-consumer Google Ads.

Typical Size: 5-50 employees
Typical Budget: $10,000-200,000 monthly ad spend

D2C brands need to balance growth with profitability, build brand while acquiring customers, and scale without burning cash. PerfoAds helps D2C founders make smarter Google Ads decisions.

Challenges D2C Brand Founders Face with Google Ads

We understand the unique pain points that come with your situation.

Growth vs profitability tension

VCs want growth. Bank account wants profitability. Hard to balance both.

Brand vs performance

Brand building and direct response require different strategies. Hard to optimize both.

Channel mix complexity

Google, Meta, TikTok—each needs attention. Hard to know where to focus.

Founder time constraints

Wearing many hats. Can't spend hours analyzing Google Ads data.

Why Generic Tools Don't Work for D2C Brand Founders

One-size-fits-all solutions miss the mark for your specific needs.

Don't understand D2C unit economics (CAC, LTV, payback)
Missing brand measurement capabilities
Can't connect to overall business metrics
Too tactical, not strategic enough
Assume you have a dedicated paid media team

PerfoAds Features D2C Brand Founders Love

Built with your specific needs in mind.

CAC/LTV Analysis

Understand true customer acquisition cost and compare to lifetime value.

Brand Cannibalization Insights

See how much Performance Max claims brand traffic. Understand true acquisition.

Scaling Scenarios

Model what happens to ROAS as you increase spend. Plan growth realistically.

Time-Saving AI

Get optimization insights in minutes, not hours. Founders don't have time for spreadsheets.

What Success Looks Like for D2C Brand Founders

CAC
Reduce by 20-30% through optimization
ROAS at scale
Maintain 80%+ of current ROAS at 2x budget
Analysis time
From hours to minutes per week
Wasted spend
Identify 15-25% efficiency opportunity
As a founder, I can't spend hours in Google Ads. PerfoAds gives me the insights I need in 5 minutes.
Sarah M.
Founder & CEO, D2C Home Brand

Recommended Plan for D2C Brand Founders

pro$99/mo

D2C founders need unlimited AI analysis to stay on top of performance without spending hours in spreadsheets.

Frequently Asked Questions

We provide scenario modeling that shows what happens to your key metrics (ROAS, CAC, profit) as you scale spend. Most D2C brands see ROAS decline as they scale—we quantify this so you can make informed tradeoffs. We also identify where you're wasting spend (often 15-25% of budget), which you can either save for profitability or reinvest for growth. The goal is informed decisions, not just pushing for maximum spend.

Ready to Optimize Your Google Ads?

Join other d2c brand founders using PerfoAds to get better results from their Google Ads.

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500+ Teams