Beauty brands have unique Google Ads challenges: shade and color variations, subscription models, influencer-driven awareness, and high repeat purchase potential. PerfoAds understands beauty advertising.
We understand the unique pain points that come with your situation.
Foundation with 40 shades means 40 products to optimize. Overwhelming complexity.
Need to acquire subscribers profitably while one-time purchases pay the bills.
Beauty CAC is high. Profitability depends on repeat purchases that happen later.
Beauty trends shift with influencer mentions. Hard to capitalize quickly.
One-size-fits-all solutions miss the mark for your specific needs.
Built with your specific needs in mind.
See which shades and variants drive profitable acquisition vs which drain budget.
Understand true new customer acquisition cost separate from repeat purchases.
Identify which product categories (skincare, makeup, etc.) scale profitably.
Track how paid acquisition converts to long-term subscription revenue.
We analyze performance at the variant level, identifying which shades drive profitable conversions versus which waste budget. Common patterns we find: bestselling shades subsidize poor performers, some shades have high CTR but low conversion (likely mismatch issues), and certain shade ranges perform better in different seasons. We help you make informed bidding decisions across your shade range rather than treating all variants equally.
Join other beauty brand owners using PerfoAds to get better results from their Google Ads.