Amazon sellers using Google Ads to drive external traffic face unique challenges: attribution to Amazon, balancing Amazon ads vs external, and optimizing for Amazon conversion patterns.
We understand the unique pain points that come with your situation.
Google Ads can't track Amazon conversions. Flying blind on actual ROAS.
Should you spend more on Amazon PPC or external traffic? Hard to compare.
Amazon listings weren't designed for cold traffic. Conversion rates suffer.
External traffic affects organic ranking. But how much? Hard to measure.
One-size-fits-all solutions miss the mark for your specific needs.
Built with your specific needs in mind.
Estimate Google Ads impact through traffic patterns and Amazon sales correlation.
Identify which Google Ads traffic drives engaged clicks vs bounces.
Find which keywords drive traffic that actually stays on Amazon and purchases.
Recommendations on optimal budget split between Amazon and Google Ads.
While we can't directly track Amazon conversions, we analyze proxy metrics: traffic quality, engagement patterns, and correlations with your Amazon sales data. By identifying which Google Ads traffic drives high engagement (time on Amazon page, add-to-carts), we help optimize for traffic that converts rather than just any traffic. Many successful Amazon sellers use this approach to profitably scale external traffic.
Join other amazon sellers running external ads using PerfoAds to get better results from their Google Ads.