Quality Score directly impacts your CPCs. PerfoAds tracks QS history, breaks down components, and provides specific recommendations to improve each keyword's score.
See QS history. Understand causes. Fix problems.
PerfoAds records Quality Scores for all keywords daily, building historical data.
Track all three components: Expected CTR, Ad Relevance, and Landing Page Experience.
See how QS has changed over time - identify improvements and degradations.
Get actionable suggestions to improve each underperforming component.
Historical data shows exactly when decline started and which component dropped
Focus on high-spend, low-QS keywords that will save the most money
See if your landing page changes actually improved Landing Page Experience
Correlate CPC changes with QS changes to understand root causes
Process: Export QS data periodically, track in spreadsheets, manually compare periods
Time Required: 1-2 hours weekly for proper tracking
Time Saved: 1-2 hours per week
Google only shows current Quality Score in the interface. Historical data is available through the API but requires custom tracking to capture and store it. PerfoAds automatically captures and stores your QS data daily, building the historical record that Google doesn't provide. This historical view is essential for understanding QS trends.
Start optimizing your Google Ads with AI-powered quality score tracking. Plans start at $39/month.