Stop flying blind to competition. PerfoAds tracks competitors from Auction Insights over time, correlates competitive changes with your performance, and provides strategic recommendations.
Understand competitive dynamics. Respond strategically.
PerfoAds tracks all domains appearing in your Auction Insights reports.
Competitor metrics (impression share, overlap rate, position above) tracked over time.
AI correlates competitor changes with your performance shifts to identify causes.
Get notified when new competitors enter or existing ones significantly change behavior.
See if CPC rose because of new competitive pressure or account issues
Get alerted when new domains appear in your auctions
Understand competitive dynamics for strategic positioning
Distinguish between competitive factors and account-specific issues
Process: Check Auction Insights periodically, export to spreadsheets, try to track changes
Time Required: 1-2 hours weekly for basic competitive tracking
Time Saved: 2-3 hours per week
We track all data available through Auction Insights: impression share, overlap rate, position above rate, top of page rate, and outranking share. We track this over time to show trends. We also correlate competitor changes with your metrics to identify relationships. Note that this is aggregate auction-level data, not detailed intelligence on competitor accounts.
Start optimizing your Google Ads with AI-powered competitor insights. Plans start at $39/month.