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PerfoAds Feature

Smart Budget Management for Google Ads

Optimize budget allocation across campaigns. Know where to spend more and where to cut.

Time Saved: 3-5 hours per month
Included in:
starterproagency

Budget allocation shouldn't be set-and-forget. PerfoAds continuously analyzes campaign efficiency and recommends budget reallocation to maximize total results.

Every dollar goes to where it works best.

How It Works

1

Efficiency Analysis

AI ranks all campaigns by efficiency metrics (CPA, ROAS, or custom goals).

2

Constraint Detection

Identify which efficient campaigns are limited by budget and have room to scale.

3

Reallocation Recommendations

Get specific recommendations to shift budget from underperformers to winners.

4

Pacing Monitoring

Track budget pacing throughout the month to avoid surprises.

Use Cases

Monthly budget planning

Data-driven budget allocation across campaigns

Mid-month adjustments

Reallocate when performance patterns emerge

Scaling high performers

Know which campaigns can handle more budget efficiently

Cutting underperformers

Identify where budget is being wasted

Why Not Do It Manually?

Manual Approach

Process: Manual efficiency analysis, spreadsheet modeling, periodic reviews

Time Required: 2-4 hours monthly for thorough budget planning

  • Static allocations miss opportunities
  • Hard to quantify reallocation impact
  • Budget constraints not always visible
  • Reactive instead of proactive

With PerfoAds

Time Saved: 3-5 hours per month

  • AI handles the heavy lifting
  • Continuous, not periodic
  • Consistent, reliable results
  • Scales with your accounts

Frequently Asked Questions

We look at two factors: efficiency (CPA or ROAS) and headroom (is the campaign limited by budget?). A campaign that's both efficient AND budget-constrained is a clear candidate for more budget. We also consider incremental CPA - sometimes adding budget to an efficient campaign will hit diminishing returns. Our recommendations account for scaling dynamics.

Ready to Try Budget Management?

Start optimizing your Google Ads with AI-powered budget management. Plans start at $39/month.

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