Track competitor presence, detect new entrants, and understand auction dynamics that affect your performance.
Google Ads performance doesn't exist in a vacuum - competitor behavior directly impacts your results. But most advertisers are blind to competitive dynamics. You need visibility into the auction landscape.
Method: Occasional auction insights checks, manual competitor research
Time Required: 1-2 hours weekly for thorough competitor analysis
Method: Automated competitor monitoring with intelligent alerts
Time Required: Minutes to review competitor insights
Our AI-powered platform streamlines competitor tracking with these key capabilities.
Track impression share, overlap rate, and position metrics for key competitors continuously.
Get alerted when new competitors enter your auctions or existing ones change behavior.
When your CPC spikes, AI tells you if it correlates with competitor activity changes.
Understand not just what competitors are doing, but what it means for your strategy.
Competitor tracking is included in Pro and Agency plans. Starter focuses on account optimization.
PerfoAds uses Google's Auction Insights data, which all advertisers can access but few analyze systematically. We track: impression share (how often competitors show vs you), overlap rate (how often you appear together), position above rate (how often they outrank you), and outranking share. We don't access competitors' actual accounts or private data - we analyze the competitive signals Google provides through legitimate means. This data is surprisingly rich when analyzed over time.
Join 500+ teams using PerfoAds to optimize their Google Ads with AI. Plans start at $39/month.