Advertising a large product catalog requires balancing hundreds or thousands of SKUs, multiple campaign types, and complex budget allocation. Most ecommerce brands either over-simplify (missing opportunities) or over-complicate (creating management nightmares).
Method: One-size-fits-all campaigns, periodic manual optimization
Time Required: 10-20 hours weekly for large catalog management
Method: Intelligent catalog strategy with automated prioritization and recommendations
Time Required: 3-5 hours weekly with AI assistance
Our AI-powered platform streamlines catalog advertising strategy with these key capabilities.
Evaluate your current campaign structure against catalog size and complexity.
Identify which products and categories deserve the most attention and budget.
Recommendations for launching new products within your existing structure.
Prepare for seasonal demand shifts with proactive strategy adjustments.
Catalog strategy features require Pro or Agency plans for full value.
Catalogs with 500+ SKUs see the most value—that's where manual management becomes truly impractical. But even smaller catalogs (100-500 products) benefit from structured approaches. The complexity isn't just SKU count—it's also category diversity, margin variation, and seasonal patterns. A 200-product catalog with 10 categories and varied margins is more complex than a 1,000-product catalog with uniform products.
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