1Pest Control Google Ads Landscape
Pest control is a $23+ billion industry in the US, and Google Ads is the primary digital acquisition channel for most operators. When someone sees a cockroach in their kitchen at 11pm or discovers termite damage in a crawl space, the first thing they do is search Google. That urgency — combined with the recurring nature of pest management — makes this industry uniquely well-suited for search advertising.
But pest control Google Ads is not a single market. It is a collection of micro-markets, each with different CPCs, conversion rates, seasonality patterns, and customer lifetime values. Understanding these distinctions is the difference between a profitable account and one that bleeds money.
What Makes Pest Control Google Ads Unique
1. Extreme Seasonality
Unlike most service businesses where demand fluctuates mildly, pest control demand can swing 300-500% between seasons. Termite searches in March can be five times higher than in November. Rodent searches do the opposite. Advertisers who run the same budget and campaigns year-round are either overspending in slow months or missing peak demand.
2. Emergency vs. Planned Service
Roughly 40-60% of pest control searches are emergency-driven — someone has an active infestation and needs help now. These searchers convert at significantly higher rates (8-15%) compared to research-phase searchers (2-5%). Your campaign structure needs to separate these intent levels.
3. Geographic Micro-Targeting
Pest problems are hyperlocal. Termites are concentrated in southern and coastal states. Mosquitoes dominate humid regions. Rodent infestations spike in urban cores during fall. A pest control company in Miami faces completely different keyword dynamics than one in Minneapolis. Radius targeting of 15-30 miles is standard, and many successful operators run city-level campaigns.
4. The Recurring Revenue Opportunity
The real value in pest control is not the one-time treatment. It is the recurring service contract. A single pest control customer on a quarterly plan is worth $500-2,000+ per year, with retention rates of 70-85% for well-serviced accounts. This means your true customer lifetime value (LTV) is often $1,500-5,000+, which dramatically changes how much you can afford to pay per lead.
5. Mobile-First Searches
Over 70% of pest control searches happen on mobile devices. People search when they see the pest — in their kitchen, basement, or yard. This means your ads, landing pages, and call-to-action must be optimized for thumb-tapping, click-to-call functionality. Desktop-focused campaigns miss the majority of your market.
Competitive Landscape
The pest control ad space includes national chains (Terminix, Orkin, Rentokil), regional operators, and local independents. National brands dominate branded and broad terms but often have higher CPAs due to corporate overhead. Local operators can compete effectively by targeting specific pest types, neighborhoods, and emergency terms where they can offer faster response times and more competitive pricing.
2Pest Control CPC & CPA Benchmarks (2026)
Pest control CPCs vary dramatically by pest type, service urgency, and geography. A click for "mosquito treatment" costs a fraction of what you will pay for "termite treatment near me." Knowing these benchmarks is critical for setting realistic budgets and identifying which pest verticals are most profitable for your business.
CPC Benchmarks by Pest Category
| Pest Category | Avg CPC Range | High-Intent CPC | Conversion Rate | Avg CPA |
|---|---|---|---|---|
| General Pest Control | $6 - $15 | $12 - $20 | 6 - 10% | $30 - $65 |
| Termite Treatment | $12 - $25 | $20 - $35 | 5 - 8% | $50 - $80 |
| Bed Bug Treatment | $10 - $22 | $18 - $30 | 6 - 10% | $40 - $75 |
| Rodent Control | $8 - $18 | $15 - $25 | 6 - 9% | $35 - $70 |
| Mosquito/Tick Treatment | $5 - $12 | $10 - $18 | 5 - 8% | $25 - $55 |
| Wildlife Removal | $8 - $20 | $16 - $28 | 5 - 8% | $40 - $80 |
Why the ranges are wide: A pest control company in a rural town of 20,000 might pay $6/click for "exterminator near me," while the same keyword in Houston or Miami can cost $18+. Geography is the single biggest cost variable.
CPA Benchmarks & What They Mean
The overall CPA range for pest control leads is $25-$80, with most operators landing between $35-$60 for a qualified phone call or form submission. But CPA alone does not tell you if you are profitable. You need to layer in your close rate and average job value.
| Service Type | Avg Job Value | Target CPA | Close Rate Needed at Target CPA |
|---|---|---|---|
| General pest (one-time) | $150 - $300 | $30 - $50 | 25 - 35% |
| Termite treatment | $800 - $3,000 | $50 - $80 | 10 - 15% |
| Bed bug treatment | $500 - $1,500 | $40 - $70 | 15 - 20% |
| Recurring pest plan (annual) | $500 - $1,200/yr | $40 - $65 | 15 - 25% |
| Wildlife removal | $300 - $1,500 | $40 - $80 | 15 - 25% |
Conversion Rate Optimization Benchmarks
Pest control landing pages convert at 5-10% on average. Top-performing pages reach 12-18%. The key differentiators for high-converting pest control pages:
- Click-to-call button above the fold — pest control is a phone-first industry
- Same-day or next-day service promise — urgency language matches searcher intent
- Specific pest type addressed — a termite-specific page converts 2-3x better than a generic "we treat everything" page
- Pricing transparency — even a "starting at $X" range reduces bounce rates
- License and insurance badges — trust signals matter for letting someone into your home
Industry context: Pest control CPCs have increased 15-25% since 2024, driven by more operators entering digital advertising and Google reducing organic real estate with AI Overviews. Operators who do not actively optimize are paying significantly more per lead than they were two years ago.
3Top Converting Pest Control Keywords
Keyword strategy in pest control is not about volume — it is about matching pest-specific intent with the right campaign and landing page. A searcher typing "bed bug exterminator near me" has completely different urgency (and willingness to pay) than someone typing "how to get rid of ants naturally."
Here are the highest-converting keyword categories for pest control, organized by pest type and intent level.
General Pest Control Keywords
| Keyword | Intent Level | Est. CPC | Notes |
|---|---|---|---|
| pest control near me | High | $8 - $18 | Highest volume general term; broad but converts well |
| exterminator near me | High | $7 - $16 | Slightly lower CPC than "pest control"; same intent |
| pest control service [city] | High | $6 - $15 | City-modified terms often cheaper with strong intent |
| pest control company near me | High | $8 - $17 | Indicates active vendor selection |
| home pest control service | Medium-High | $6 - $14 | Residential-specific; good for filtering commercial |
Termite Keywords (Highest Value)
| Keyword | Intent Level | Est. CPC | Notes |
|---|---|---|---|
| termite inspection near me | High | $12 - $25 | Often leads to $1,000+ treatment jobs |
| termite treatment cost | Medium-High | $10 - $20 | Price-shopping but serious; address on landing page |
| termite exterminator [city] | High | $14 - $28 | City-specific converts well; competitive in termite-heavy regions |
| signs of termites | Medium | $5 - $12 | Earlier in funnel; offer free inspection as CTA |
| termite damage repair | Medium-High | $8 - $18 | May need both treatment and repair referral |
Bed Bug Keywords (High Urgency)
| Keyword | Intent Level | Est. CPC | Notes |
|---|---|---|---|
| bed bug exterminator near me | Very High | $12 - $24 | Peak urgency; these searchers book fast |
| bed bug treatment near me | Very High | $10 - $22 | Same urgency; slightly lower CPC |
| bed bug heat treatment | High | $10 - $20 | Searcher already researched methods; premium service |
| bed bug inspection | High | $8 - $18 | Confirmation-seeking; often converts to treatment |
Rodent Keywords
| Keyword | Intent Level | Est. CPC | Notes |
|---|---|---|---|
| mouse exterminator near me | High | $8 - $18 | Residential-focused; peaks in fall/winter |
| rat removal near me | High | $10 - $20 | Higher CPC than mice; often more complex jobs |
| rodent control service | High | $8 - $16 | Good for ongoing service plan upsells |
| mice in walls | Medium-High | $5 - $12 | Problem-aware; needs solution framing in ad copy |
Emergency & Urgency Keywords
| Keyword | Intent Level | Est. CPC | Notes |
|---|---|---|---|
| emergency pest control | Very High | $10 - $22 | Highest conversion rate category; emphasize fast response |
| pest control open today | Very High | $8 - $18 | Weekend/evening searches; ensure after-hours ads run |
| 24 hour exterminator | Very High | $10 - $20 | Only bid if you actually offer 24-hour service |
| same day pest control | Very High | $9 - $19 | Guarantee same-day in ad copy if you can deliver |
Seasonal Pest Keywords
| Keyword | Intent Level | Est. CPC | Notes |
|---|---|---|---|
| mosquito treatment yard | Medium-High | $5 - $12 | Spring/summer only; great for recurring plans |
| ant control near me | High | $6 - $14 | Spring peak; high volume, moderate CPC |
| wasp nest removal | High | $6 - $15 | Summer; urgent and action-ready searchers |
| spider exterminator | Medium-High | $5 - $12 | Fall peak; seasonal campaign opportunity |
Critical Negative Keywords for Pest Control
Without proper negatives, pest control campaigns bleed budget on irrelevant clicks. Add these immediately:
- DIY/product terms: "DIY," "home remedy," "spray," "trap," "bait," "products," "home depot," "walmart"
- Employment terms: "jobs," "hiring," "salary," "career," "technician jobs," "pest control license"
- Educational terms: "how to," "what causes," "pictures of," "identify" (unless you target top-of-funnel)
- Pet-related: "pet safe," "pet friendly" (can keep these if your service is pet-safe and you want to highlight it)
- Competitor brands: Add Terminix, Orkin, etc. as negatives unless you intentionally bid on competitor terms
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4Common Pest Control Google Ads Mistakes
Pest control accounts are some of the most frequently mismanaged in the service industry. The combination of high seasonality, multiple pest verticals, and emergency-driven searches creates a complex landscape where generic strategies fail. Here are the most expensive mistakes we see in pest control Google Ads accounts.
Mistake 1: Broad Match Without Negative Keywords
This is the single most common budget killer. Broad match on "pest control" will trigger your ads for:
- "pest control jobs near me" — job seekers, not customers
- "DIY pest control spray" — people who want to buy products, not hire you
- "pest control license requirements" — aspiring competitors
- "pest control for cats" — pet owners looking for flea products
- "organic pest control garden" — gardeners, not homeowners with infestations
Fix: Start with phrase or exact match. If you use broad match, build a negative keyword list of 100+ terms before launch. Review search term reports weekly for the first month, then biweekly ongoing.
Mistake 2: One Campaign for All Pest Types
Lumping termite, bed bug, rodent, and general pest keywords into a single campaign is a recipe for inefficiency. The problems:
- You cannot set different budgets for different pest categories (termite leads are 3-5x more valuable than ant leads)
- Your ad copy cannot be pest-specific, which kills Quality Score and conversion rates
- Bid strategies optimize across all pests equally, even though your margins vary dramatically
- You cannot pause seasonal pest campaigns independently
Fix: Separate campaigns per pest type, at minimum: general pest, termite, bed bug, rodent. Each gets its own budget, ads, and landing page.
Mistake 3: Ignoring Seasonality
Running the same $50/day budget in January (when termite searches are at 20% of peak) and in April (when they are at 100% of peak) means you are wasting money in winter and starving campaigns in spring. Many pest control operators set a budget once and forget about it.
Fix: Build a seasonal budget calendar (covered in detail in Section 6). Adjust budgets monthly at minimum. Use shared budgets to reallocate from off-season pest campaigns to peak-season ones.
Mistake 4: No Call Tracking
Pest control is a phone-first industry. Over 60% of conversions come from phone calls, not form submissions. Yet many operators only track form fills, which means:
- Google's algorithm optimizes for only 40% of your actual conversions
- You cannot measure true CPA or campaign ROI
- High-performing call-driving keywords appear to underperform
- Budget shifts away from your best-converting sources
Fix: Set up Google Ads call tracking with a minimum 60-second call duration threshold. Use call extensions on every campaign. Consider call-only ads for emergency keywords. Integrate with a call tracking tool like CallRail for deeper attribution.
Mistake 5: Generic Landing Pages
Sending a "termite inspection" searcher to your homepage (which talks about ants, mosquitoes, and rodents equally) drops your conversion rate by 40-60% compared to a termite-specific landing page. Searchers need to immediately see that you solve their specific problem.
Fix: Create pest-specific landing pages for each major pest category. At minimum: one for general pest control, one for termites, one for bed bugs, and one for rodents. Each page should address that specific pest's concerns, pricing, and treatment methods.
Mistake 6: Not Promoting Recurring Service Plans
Most pest control operators advertise one-time treatments exclusively. But a customer who signs up for a quarterly pest management plan at $150/quarter is worth $600/year — and if they stay for 3 years (average retention for quality operators), that is $1,800 from a single lead. Yet almost no operators mention recurring plans in their Google Ads.
Fix: Dedicate a campaign to recurring service plan keywords. Offer a discount on the first treatment when customers sign up for a recurring plan. Mention the plan in ad extensions. Build a landing page specifically for ongoing pest prevention — not just reactive treatment.
Mistake 7: Bidding on Competitor Brand Terms Blindly
Many pest control companies bid on "Terminix" or "Orkin" thinking they will steal market share. In reality, these clicks are expensive ($10-25+), convert poorly (1-3%), and often attract customers already loyal to those brands. The CPA on competitor brand campaigns frequently exceeds $150-200.
Fix: Only bid on competitor terms if you have a clear competitive advantage to advertise (lower price, faster response, better reviews). Monitor CPA closely and pause if it exceeds 2x your normal CPA. Your budget is almost always better spent on non-branded intent keywords.
5Recommended Campaign Structure
A well-structured pest control Google Ads account separates campaigns by pest type, intent level, and seasonality. This allows you to allocate budget dynamically, write pest-specific ad copy, and optimize bids for the different customer values each pest category represents.
Here is the campaign structure we recommend for pest control companies spending $2,000+/month on Google Ads.
Campaign Architecture Overview
| Campaign | Priority | Budget Allocation | Key Strategy |
|---|---|---|---|
| Brand Campaign | Essential | 5-10% | Protect branded searches; lowest CPC |
| Emergency/General Pest | Essential | 20-30% | Catch-all for urgent, general pest searches |
| Termite Campaign | High | 15-25% | Highest value leads; dedicated termite LP |
| Bed Bug Campaign | High | 10-15% | High urgency, high CPC; emphasize speed |
| Rodent Campaign | Medium | 10-15% | Seasonal (fall/winter peak); exclusion focus |
| Seasonal Pests | Medium | 10-15% | Mosquito, ant, wasp; activate by season |
| Recurring Service Plans | Medium | 5-10% | Target prevention-minded searchers; high LTV |
Campaign 1: Brand Campaign
Bid on your company name and common misspellings. This is defensive — competitors will bid on your name, and you need to own this space. CPCs are typically $0.50-$2.00. Run this year-round at a low budget.
Campaign 2: Emergency & General Pest Control
This is your workhorse campaign. It captures high-intent, general pest control searches and emergency queries.
Ad groups:
- General pest control: "pest control near me," "exterminator near me," "pest control [city]"
- Emergency/urgent: "emergency pest control," "pest control open today," "same day exterminator"
- Home pest control: "home pest control," "residential exterminator," "house pest treatment"
Ad copy focus: Fast response time, same-day availability, free estimates, license/insurance, reviews count.
Landing page: General pest control page with prominent click-to-call, service area, and list of pests treated.
Campaign 3: Termite Campaign (High Value)
Termite leads are your most valuable — average job values of $800-3,000+ make this campaign worth dedicated attention and higher CPCs.
Ad groups:
- Termite inspection: "termite inspection near me," "termite inspection cost," "free termite inspection"
- Termite treatment: "termite treatment [city]," "termite exterminator," "termite control"
- Termite damage: "termite damage repair," "signs of termites," "termite damage inspection"
Ad copy focus: Free inspection offer, treatment guarantee, years of experience, before/after results.
Landing page: Dedicated termite page with inspection offer, treatment process explained, pricing guidance, and trust signals (termite-specific certifications, guarantee details).
Campaign 4: Bed Bug Campaign (High Urgency)
Bed bug searchers are among the most urgent in pest control. They are often embarrassed, stressed, and willing to pay premium prices for fast, discreet treatment.
Ad groups:
- Bed bug exterminator: "bed bug exterminator near me," "bed bug removal [city]"
- Bed bug treatment: "bed bug treatment near me," "bed bug heat treatment," "bed bug fumigation"
- Bed bug inspection: "bed bug inspection," "do I have bed bugs"
Ad copy focus: Discreet service, fast turnaround, heat treatment availability, guarantee.
Landing page: Dedicated bed bug page. Emphasize discretion, treatment options (heat vs. chemical), preparation instructions, and guarantee.
Campaign 5: Rodent Campaign
Rodent control peaks in fall/winter as mice and rats seek indoor shelter. This campaign should ramp up in September and scale down in March.
Ad groups:
- Mouse control: "mouse exterminator near me," "mice in house," "mouse removal"
- Rat control: "rat removal near me," "rat exterminator," "rat infestation"
- Rodent exclusion: "rodent proofing," "rodent exclusion service," "seal entry points mice"
Ad copy focus: Exclusion and prevention (not just removal), humane options if applicable, warranty on re-entry.
Landing page: Dedicated rodent page with exclusion process, before/after photos, entry point inspection offer.
Campaign 6: Seasonal Pests
Create ad groups for pests that spike during specific seasons. Activate and pause these based on the seasonal calendar in Section 6.
- Spring: Ants, carpenter ants, earwigs
- Summer: Mosquitoes, wasps, yellow jackets, flies, ticks
- Fall: Spiders, stink bugs, Asian lady beetles
- Winter: Cockroaches (indoor peak), overwintering pests
Campaign 7: Recurring Service Plans
This campaign targets prevention-minded searchers and promotes your ongoing pest management programs.
Keywords: "pest prevention plan," "quarterly pest control," "monthly pest control service," "pest control subscription," "year round pest protection"
Ad copy focus: Cost savings vs. one-time treatments, peace of mind, coverage for multiple pests, guarantee included.
Landing page: Dedicated page comparing one-time vs. recurring pricing, listing all pests covered, and featuring testimonials from long-term customers.
6Seasonal Demand Calendar & Budget Strategy
Seasonality is not a nuisance in pest control advertising — it is a strategic weapon. Operators who align their Google Ads budgets with natural pest demand cycles outperform those who spend evenly throughout the year by 30-50% on cost efficiency.
Here is a month-by-month breakdown of pest demand patterns for most US regions, along with budget allocation recommendations.
Month-by-Month Pest Demand Calendar
| Month | Peak Pests | Demand Level | Budget Index (100 = avg) |
|---|---|---|---|
| January | Rodents, cockroaches | Low-Medium | 60-70 |
| February | Rodents, cockroaches, early termite swarms (South) | Medium | 70-80 |
| March | Ants, termites begin swarming, early mosquitoes (South) | Medium-High | 90-100 |
| April | Termites (peak swarm), ants, mosquitoes, wasps emerging | High | 120-140 |
| May | Termites, mosquitoes, ticks, carpenter ants, wasps | High | 130-150 |
| June | Mosquitoes (peak), ticks, wasps, flies, bed bugs (travel season) | Very High | 140-160 |
| July | Mosquitoes, wasps (peak), yellow jackets, flies, bed bugs | Very High | 140-150 |
| August | Wasps, yellow jackets (peak), mosquitoes, flies | High | 120-140 |
| September | Spiders, stink bugs, rodents entering, fall ants | Medium-High | 100-120 |
| October | Rodents (peak entry), spiders, stink bugs, Asian lady beetles | Medium-High | 100-110 |
| November | Rodents, cockroaches, overwintering pests | Medium | 70-80 |
| December | Rodents, cockroaches | Low | 50-65 |
How to read the budget index: If your average monthly spend is $3,000, a budget index of 140 means you should spend approximately $4,200 that month, while a 60 index means approximately $1,800. The total annual spend stays the same — you are reallocating from low-demand to high-demand months.
Pre-Season Campaign Activation Strategy
Do not wait until pest demand peaks to launch campaigns. Google Ads needs 2-4 weeks to exit the learning phase and optimize bidding. Activate campaigns 4-6 weeks before peak demand at a reduced budget, then scale up as demand increases.
| Campaign | Activate | Peak | Scale Down | Pause |
|---|---|---|---|---|
| Termite | Early February | April - June | August | November (low budget, do not fully pause) |
| Mosquito/Tick | March | June - August | September | October - February |
| Wasp/Yellow Jacket | April | July - September | October | November - March |
| Ant | February | April - June | August | October - January (low budget) |
| Rodent | August | October - January | February | April - July (low budget) |
| Spider/Stink Bug | August | September - November | December | January - July |
| General Pest | Year-round | April - September | Scale down October | Never pause |
| Bed Bug | Year-round | June - September (travel) | October | Never pause; reduce winter budget |
Budget Reallocation Framework
Rather than increasing total annual spend, smart pest control operators reallocate budget from low-demand months to high-demand months. Here is how:
Step 1: Calculate your annual Google Ads budget (e.g., $36,000/year = $3,000/month average).
Step 2: Apply the budget index from the calendar above. Your monthly budget should range from $1,800 (December, index 60) to $4,800 (June, index 160).
Step 3: Within each month, shift budget toward the campaigns targeting that month's peak pests. In April, termite and ant campaigns get the lion's share. In October, rodent campaigns get priority.
Step 4: Review and adjust weekly during transition months (March, August, September) when pest demand is shifting between categories.
Regional Adjustments
The calendar above represents a general US pattern. Adjust for your region:
- Southeast (FL, GA, TX, LA): Pest season starts 4-6 weeks earlier. Termite and mosquito campaigns activate in January/February. Year-round pest activity is higher; winter dips are milder.
- Northeast (NY, MA, PA, CT): Compressed peak season (May-September). Winter is heavily rodent-focused. Higher seasonal swings.
- Midwest (IL, OH, MI, MN): Similar to Northeast but with more severe rodent issues. Shorter mosquito season.
- Southwest (AZ, NV, NM): Scorpion searches add a unique pest category. Termite season is different (desert species). Less mosquito demand.
- Pacific Northwest (WA, OR): Moisture-driven pests (ants, moisture bugs) dominate. Rodent season is extended. Less termite activity than South.
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7Pest Control Google Ads Audit Checklist
Whether you manage your own Google Ads or hire an agency, this 10-point audit checklist will help you identify the biggest opportunities and waste in your pest control account. Run through this quarterly at minimum — or anytime performance drops.
The 10-Point Pest Control Google Ads Audit
1. Campaign Segmentation
- Are campaigns separated by pest type (termite, bed bug, rodent, general)?
- Does each pest category have its own budget allocation?
- Can you pause or scale individual pest campaigns independently?
- Red flag: All pest keywords in one campaign with a single shared budget.
2. Keyword Match Types & Search Terms
- Pull the search terms report for the last 30 days. What percentage of clicks are from irrelevant terms?
- Are you seeing "pest control jobs," "DIY," "products," or pet-related terms?
- Do you have a negative keyword list with 100+ terms?
- Red flag: More than 15% of clicks from irrelevant search terms.
3. Call Tracking Setup
- Is call tracking enabled with a minimum 60-second duration threshold?
- Are call extensions active on all campaigns?
- Can you attribute phone leads back to specific keywords and campaigns?
- Red flag: No call conversions tracked, or call extensions missing.
4. Landing Page Relevance
- Does each pest campaign send traffic to a pest-specific landing page?
- Do landing pages have click-to-call above the fold?
- Is mobile page speed under 3 seconds?
- Red flag: All campaigns pointing to the homepage or a single generic page.
5. Ad Copy & Extensions
- Do ad headlines mention the specific pest type for each campaign?
- Are you using at least 3 responsive search ad variations per ad group?
- Are sitelinks, callouts, structured snippets, and location extensions active?
- Red flag: Same ad copy across all pest campaigns.
6. Seasonal Budget Alignment
- Does your current budget match the seasonal demand for this month?
- Are seasonal pest campaigns activated/paused appropriately?
- Have you adjusted budgets in the last 30 days?
- Red flag: Same daily budget for all 12 months.
7. Geographic Targeting
- Is your service area properly defined (radius or zip codes)?
- Are you using location bid adjustments for high-value areas?
- Have you excluded areas you do not service?
- Red flag: Targeting an entire state or country when you serve one metro area.
8. Conversion Tracking Accuracy
- Are form submissions and phone calls both tracked as conversions?
- Do conversion counts roughly match your actual lead volume?
- Are conversion values assigned (higher for termite leads vs. general pest)?
- Red flag: Conversion count is dramatically higher or lower than actual leads received.
9. Bidding Strategy Fit
- Are you using Maximize Conversions or Target CPA (not Maximize Clicks)?
- Do you have at least 30 conversions/month per campaign for Target CPA to work?
- Has the bidding strategy had 2+ weeks without changes to stabilize?
- Red flag: Manual CPC or Maximize Clicks on an account with 50+ conversions/month.
10. Competitor & Market Position
- What is your impression share for core pest control terms?
- Are competitors bidding on your brand name?
- How does your CPA compare to the benchmarks in Section 2 of this guide?
- Red flag: Impression share below 50% on your highest-converting campaigns.
Get a Full Account Audit
This checklist covers the fundamentals, but a comprehensive audit digs deeper into search term analysis, Quality Score patterns, audience signals, and conversion path optimization. Run your Google Ads account through our free audit tool to get a detailed performance report with specific, prioritized recommendations.