E-Commerce Google Ads Hub

Google Ads Strategies for E-Commerce

Platform-specific benchmarks, ROAS targets, and optimization strategies for Shopify, WooCommerce, BigCommerce, and 20+ other platforms.

24+
Platform Guides
3-5x
Avg ROAS Target
144
Strategy Pages
2025
Benchmark Data

Major Platforms

Shopify

$0.89
CPC
4.2x
ROAS
2.1%
CVR

WooCommerce

$1.45
CPC
3.8x
ROAS
2.1%
CVR

Magento

$1.75
CPC
3.6x
ROAS
1.9%
CVR

BigCommerce

$1.55
CPC
4.2x
ROAS
2.4%
CVR

Squarespace

$1.25
CPC
3.2x
ROAS
1.8%
CVR

Wix Ecommerce

$1.15
CPC
3.4x
ROAS
1.9%
CVR

Business Models

Dropshipping

$1.12
CPC
2.8x
ROAS
1.8%
CVR

D2C Brands

$1.85
CPC
3.5x
ROAS
2.8%
CVR

Print on Demand

$0.95
CPC
2.2x
ROAS
1.4%
CVR

Subscription Boxes

$1.35
CPC
2.5x
ROAS
2.2%
CVR

High-Ticket Products

$2.85
CPC
4.5x
ROAS
1.2%
CVR

B2B Wholesale

$2.15
CPC
5.5x
ROAS
0.9%
CVR

Multi-Channel Sellers

$1.40
CPC
3x
ROAS
1.6%
CVR

Low-Ticket Products

$0.55
CPC
2.8x
ROAS
3.5%
CVR

SaaS + Physical Products

$1.85
CPC
3.8x
ROAS
2.1%
CVR

Product Niches

Fashion & Apparel

$1.65
CPC
3.2x
ROAS
1.8%
CVR

Beauty & Cosmetics

$1.12
CPC
5.1x
ROAS
2.8%
CVR

Supplements & Vitamins

$1.45
CPC
4.8x
ROAS
3.2%
CVR

Jewelry & Accessories

$1.35
CPC
4.2x
ROAS
1.8%
CVR

Home & Furniture

$1.65
CPC
3.8x
ROAS
1.4%
CVR

Pet Products

$1.15
CPC
4.5x
ROAS
2.6%
CVR

Electronics & Gadgets

$0.78
CPC
3.5x
ROAS
1.8%
CVR

Marketplaces

Amazon Sellers

$1.55
CPC
2.8x
ROAS
1.6%
CVR

Etsy Sellers

$0.85
CPC
2.6x
ROAS
1.5%
CVR

Explore by Topic

CPC Benchmarks

Cost per click by campaign type

View for all platforms

Common Mistakes

Avoid costly ecommerce ad errors

View for all platforms

Best Keywords

High-converting keyword strategies

View for all platforms

Budget Guide

How much to spend by growth stage

View for all platforms

ROI Calculator

Expected returns at every budget

View for all platforms

2025 Benchmarks

Full performance metrics guide

View for all platforms

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